Description
Prey is a creative practitioner based in
Hanoi, Vietnam. Her challenge in this
project was to create a personal branding
to (1) professionally promote her career
(2) define and explore herself. The package
includes standard stationery, a sticker
set and a set of Tarot demonstrating “the
Prey’s behaviors”.
The visualization was influenced by the
concept of Active Prey, which changes the
original meaning of a prey - victim to the
desirable ones. The anti-Vanitas concept,
fire, athame, and roses were also applied
to the identity in order to represent the
rosy, heart-whole and enthusiast attitude
of the narrative.
