PERSONAL PORTFOLIO–THE PREY BEHAVIOUR

Date25.06.2021

LocationHanoi, Vietnam

TypeGraphic Design, Personal Branding

DescriptionPrey is a creative practitioner based in Hanoi, Vietnam. Her challenge in this project was to create a personal branding to (1) professionally promote her career (2) define and explore herself. The package includes standard stationery, a sticker set and a set of Tarot demonstrating “the Prey’s behaviors”.

The visualization was influenced by the concept of Active Prey, which changes the original meaning of a prey - victim to the desirable ones. The anti-Vanitas concept, fire, athame, and roses were also applied to the identity in order to represent the rosy, heart-whole and enthusiast attitude of the narrative.