BRANDING

–AFTERTASTE COFFEE LAB

Date25.07.2023

LocationEcopark, Hung Yen, Vietnam

Type(Re)Branding, Illustration, Editorial Design, Packaging Design, Wayfinding

DescriptionAftertaste is a café located at 168 Thao Nguyen, nestled amidst the lush greenery of Ecopark urban area. Coffee at Aftertaste is meticulously selected at every step, from the farm to the finished cup. For Aftertaste, specialty coffee is accessible to everyone.

Prey’s first task in Aftertaste was revising, refining, and expanding the existing brand identity. During the maintenance phase, she designed various materials for social media as well as campaigns. Gradually, her role evolves into illustration for products, for longterm use as well as special occasion.